The Spirit of Tequila®

Non-Alcoholic Tequila Alternative | 750 ml
Rated 4.9 out of 5 stars
104 Reviews
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(Re)Introducing The Spirit of Tequila

We set out to improve our original recipe, a tweak here or there, but something interesting happened, something magical. Instead of an evolution, it was a revolution. A giant step forward in non-alcoholic spirits. It's remarkably close to its boozy cousin - an agave-forward, smoky, vegetal non-alcoholic tequila that simply raises the bar.

It’s what tequila drinks when it takes a night off.

The (all new) Spirit of Tequila is made in the spirit of the great oaky, vanilla-kissed Reposado Tequilas. A fiery, earthy non-alcoholic (less than 0.5% ABV) alternative to Tequila, The Spirit of Tequila is made with all natural flavors and functional ingredients to awaken your taste buds, help elevate your mood and recharge your body. With an earthy, vegetal nose and a smoky, agave-forward palate, The Spirit of Tequila will ignite the moment and all your favorite tequila cocktails. 750 ml bottle.

Tasting Notes

Nose  - Roasted agave, bright bell pepper, vegetal, smoky earthiness and vanilla sweetness

Palate - Sweet oak, robust roasty pepper spices and golden hay

Finish - Drying oak, prickling pepper, sweet caramel apple and smoke


Water, Sugar, Natural Flavors including Agave & Oak, Citric Acid, Potassium Sorbate (as preservative), Sodium Benzoate (as preservative), Phosphoric Acid, Fruit & Vegetable Juice (for color), Vitamins B3 & B6






Beverages - The Spirit Of Tequila
Beverages - The Spirit Of Tequila
Beverages - The Spirit Of Tequila
The Spirit of Tequila
Beverages - The Spirit Of Tequila
Beverages - The Spirit Of Tequila
A cocktail with  The Spirit Of Tequila
The Spirit of Tequila - In The Wild
Beverages - The Spirit Of Tequila

You don't have to drink fewer cocktails to drink less alcohol

  • You have full control

    Full Control

    With Free Spirits, you are in control of how much alcohol you consume. Dial it up or down at will.

  • Replace alcohol 1:1


    For a non-alcoholic cocktail, simply replace your favorite top-shelf spirit 1:1 with Free Spirits.

  • Mix 50/50 with it's boozy cousin


    For a low-proof cocktail, you can split the base 50/50 with Free Spirits and it's boozy cousin.

A Tommy's Margarita made with Free Spirits Tequila

Tommy's Margarita

A masterclass in simplicity and refinement, a Tommy’s Margarita is the perfect showcase for The (all-new) Spirit of Tequila.


  • 2 oz The Spirit of Tequila
  • 1 oz fresh lime juice
  • .5 oz agave syrup
  • 2 slices of lime
  • kosher salt


  • Rub a rocks glass with lime. Dip in salt.
  • Add ice to glass.
  • Fill shaker with ice, add The Spirit of Tequila, agave syrup and lime juice.
  • Shake vigorously for approximately 15 seconds.
  • Strain into the rocks glass filled with ice and garnish with a slice of lime.


Will I be able to tell the difference between this and the "real thing"?

Sure, the same way that you know it's not really Tom Cruise jumping out of the helicopter into the burning building. But there you are, gripping the arm rest of your chair, enjoying the heck out of the action.

Do I drink it straight or mix it into a cocktail?

Use Free Spirits the way you'd use a traditional spirit. We're big believers that a great cocktail needs to have the warming burn and bite that is typically associated with alcohol. So each one of the Free Spirits are blended to balance flavor with bite. That said, if you drink it straight, like any spirit, it'll leave some teeth marks. But when mixed into your fav cocktail, we think it creates the perfect nibble for a slow-drinking cocktail.

Cool, cool, cool but how's it made?

Through a process called Distillate Reconstruction, each one of the Free Spirits is crafted by identifying that spirit's unique fingerprint (all of the raw materials, flavors and interactions that give a traditional spirit its unique flavor profile). Then we source those ingredients (like Blue Agave, White Oak and Juniper Berries) and distill them into natural flavors, extracts and botanicals. We then reconstruct that spirit, to form something much bigger than the sum of its parts. And, instead of a fermentation process that generates alcohol, we simply infuse the source liquid with nutrients like B Vitamins and energy to help enhance your mood, the social experience, and your spirit.

"mood enhancers"? Say more words.

Part of any great cocktail experience is the way it makes you FEEL. So we started the Company with the question, "what if a cocktail made you happier AND healthier?". So, instead of Alcohol, we infuse each of our products with vitamins B3 & B6 to aid in all kinds of good stuff, including helping your overall mood.

So, you guys are for an alcohol free lifestyle?

Nope - just one that involves more choice and balance. The truth is that we've gone through our ups and downs with alcohol. We love a great cocktail. We love going out with friends. And we love having a cocktail in hand that is this magical mix of crafted ingredients that come together, all for you in that moment. But what we have learned is that it's not always the alcohol that makes the moment and that there are times when alcohol is right and times where it's not. Free Spirits is for those who value choice without sacrificing the quality of their cocktail experience.

Gluten? Vegan? Humane? Cage free?

Yep. All our products are gluten-free and vegan. And, we don't test on animals because have you ever seen a pig with a cocktail? It's ridiculous. Oh, and we're not a fan of cages. Free Spirits helps you break free from anything that may be holding you back to be your best self.

How should I store it?

Once opened, use the same way you would a traditional spirit. Refrigerate for best results, but do not freeze. Best if poured within 3 months of opening.

What's the point of a non-alcoholic cocktail?

We love a good cocktail. We love the ceremony of making it - or having a professional thoughtfully make it for us. The weight of the glass, the cut of the ice, the slow-drinking bite and the richness of the ingredients as they mingle with one another to form totally new flavors. And, if you're anything like us, you've figured out that it's not always the alcohol you crave. It's the ceremony. The social interaction. And it's knowing that what's in your glass has been painstakingly crafted from sources around the world by passionate people, all for the moment you're in right now. You may also notice that we don't use the word "mocktail". It's no big deal but, for us, it conjures-up images of those overly sweet, syrupy, imposters, posing in a hurricane glass and wearing a whipped cream hat. Mocktails are missing something. They're "less than". Cocktails made with Free Spirits lift you up. They are "more than" your traditional cocktail.

Rated 4.9 out of 5 stars
Based on 104 reviews
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104 reviews
    Verified Buyer
    4 days ago
    Rated 5 out of 5 stars
    Tastes just like tequila!

    Hits all the right notes, even has the tingle

  • Heather B.
    Verified Buyer
    1 week ago
    Rated 5 out of 5 stars

    This is so close to tequila that you don't notice a difference in margaritas. Very impressive. Free Spirits, you did it again!

  • Liz B.
    Verified Buyer
    2 weeks ago
    Rated 5 out of 5 stars
    Tastes great

    I am mixing this with Real Lime citrus mix and it taste like a spicy margarita!

  • Robin M.
    Verified Buyer
    2 weeks ago
    Rated 5 out of 5 stars
    Great NA tequila

    We love this! We did buy one at a store with a different label and didn’t taste as good. Did you change label or tequila lately?? It was free spirit.

  • Terri
    Verified Buyer
    2 weeks ago
    Rated 5 out of 5 stars
    So delicious!

    Thank YOU! I’ve gone “alcohol free” because of a recent cancer diagnosis. And did I miss my tequila! Free Spirits is just like the “other stuff”. And the best part is I can have a couple of drinks and still make dinner! Thank you!!

  • Jessi W.
    Verified Buyer
    3 weeks ago
    Rated 4 out of 5 stars
    The better of the Tequila AF alternative

    The better of the Tequila AF alternatives. I do like to add a dash of this to my Spirit of Gin cocktails for increased complexity.

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