Too often in life we bend to the wills of others, of established expectations - we succumb to peer pressure, we follow the cues of industry, or society at large. But this life is too damn short, and frankly too filled with amazing experiences, to live in any way other than your way.

A cocktail next to a bottle of Free Spirits The Spirit of Gin

Take drinking for example, for too long the world has been working to convince us that alcohol needs to be the star player of a great social life, the guest of honor at every gathering. That without it - and a lot of it - we're missing out. 

And we’ve always loved a great cocktail.
(Okay, fine - several great cocktails.)

But as much as we loved a full glass of a wonderfully mixed, complex cocktail, we eventually realized that it wasn't always the alcohol we were after. Which led us to ask an almost heretical question. "What if alcohol didn’t have to be the 'star player' of a great cocktail?"

And just like that, The Free Spirits Company was born.

The Spirit of Milano and an Americano cocktail

Located just north of the Golden Gate Bridge in Marin County, CA, The Free Spirits Company was born on the same ground as some pretty cool things like Star Wars, Mountain Biking, The Grateful Dead and the giant redwoods (okay, we think the redwoods were the original innovators here).

The beauty of the land and the innovation that it nurtured, inspired our founder Milan Martin to think beyond the hangover and create Free Spirits.

Through a process called Distillate Reconstruction, we source natural, real ingredients like American White Oak, European Juniper, and Mexican Blue Agave, then distill their essence and reconstruct the unique nose, flavor notes, and mouthfeel of the world’s great liquors. Where the alcohol would have been, we infuse b-vitamins for that little something extra. With Free Spirits, drinkers have complete control to ‘dial-up’ or ‘dial-down’ their favorite cocktail from replacing 1:1 to ‘half and half’ or beyond, without sacrificing taste.

You know what, maybe alcohol is in the plan for the night - maybe just a little bit, maybe a lot, maybe none. Regardless, it's got to be your choice and it's got to be great. So let's refuse to follow any industry or societal expectations and lead the life each of us were meant to live - anything short of that is an insult to whoever threw us this party.

So yeah, drink more cocktails and less alcohol. Rage later, rise earlier; drink like a rockstar, shine like a superstar; be social, or antisocial. Drink yourself silly, drink to your health, and if someone tells you that alcohol needs to have a leading role in your life… Give them the bird.

Free Spirits: Drink Like You Mean It

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