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CAREERS AT THE FREE SPIRITS COMPANY

Want to be a part of the team that's changing how the world drinks?

The Free Spirits Company is on a mission to give people around the world the complexity, the excitement and the ceremony of their favorite cocktails without the ill-effects associated with consuming too much – if any – alcohol. We’re here to redefine the pillars of self-care, reward and celebration with an eye to more mindful, healthful – yet still exciting and bold – ways of ‘drinking’.

We're currently seeking fun-loving, dedicated, extraordinary humans for the following roles:

Director of Digital & eCommerce:

Apply here

Job Overview:

We are a crew of insiders, outsiders, dreamers and doers, looking to make a positive impact on the world! We are seeking an ambitious, fun, capable human to join our merry band of free spirits.

The Director, Digital & e-Commerce will be wholly responsible for the development of The Free Spirits Company’s digital and e-Commerce strategy, programs, implementation, and measurement with a focus on driving revenue, brand leadership, market share and sales value for The Free Spirits Company’s portfolio of brands in North America.

Job Responsibilities:

  • Assess the digital marketplace and The Free Spirits Company’s relative position; define group best practice guidelines; develop & execute a go-to-market strategy to build Free Spirits’ brand and digital leadership in North America
  • Establish e-Commerce/digital programming strategy & executional playbook
  • Leverage existing FS brand expertise and build the competencies and know-how to deliver on the plans developed
  • Develop and implement e-Commerce sales and marketing initiatives to drive sales and profitability with partner retailers and distribution channels, using digital commerce touchpoints, including: retailer, delivery service, direct to client (where legal), distributor platforms, etc.
  • Bring together and manage best in world team of digital/eCommerce and Agency professionals
  • Own and constantly improve our paid acquisition performance, SEO, customer retention/e-mail programs
  • Resident expert for e-commerce at The Free Spirits Company-presenting best practices, latest trends and strategic insights to leadership
  • Understanding the competitive landscape of e-Commerce platforms, marketing developments, competitor activities and developing strategic/defensive responses
  • Identify and leverage emerging digital technologies and trends to constantly keep The Free Spirits Company in a leadership position
  • Build and lead the joint business planning with digital commerce partners incorporating and synthesizing existing brand programs into a cohesive Free Spirits strategy
  • Ecomm website (Shopify) content management and trading from product, inventory, sales/promotions, blogs, recipe content, merchandising, factoring in recipe changes, expiring products into the marketing mix 
  • Local digital marketing strategies, promotional calendar 
  • Data Acquisition Partnerships/competitions
  • eMail Marketing (Omnisend/Klaviyo) 
  • Social community engagement
  • Affiliate marketing
  • Tie together, incorporate and institutionalize the various brand e-commerce efforts across The Free Spirits Company
  • Training/Educating Trade Marketing and Sales teams on how to uncover e-commerce opportunities
  • Developing sales collateral and other selling tools (strategy decks, program decks, etc.) to aid with e-Commerce account penetration
  • Expected to be agile & thrive in an environment where the best results will come through cooperation across the organization and working with cross functional teams (marketing, sales, product dev, supply chain…)
  • Work with marketing and other stakeholders to ensure a seamless consumer experience
  • Work/Collaborate with Brand/Marketing Teams to identify content needs to facilitate programs with key retailers and other e-Commerce platforms including retailers, delivery services, distributors, etc.
  • Work/Collaborate with Brand Teams to ensure all visual merchandising is up to date across the digital commerce landscape
  • Develop metrics with internal partners by which to measure success
  • Competitive brand tracking focused on e-Commerce
  • Responsible for e-commerce competitive analysis
  • Track and measure E-Commerce program effectiveness and make course corrections as necessary
  • Deliver regular updates to Leadership and Brand teams on e-Commerce initiatives, wins, key learnings, competition, business environment, etc.
  • Lead all social, paid and influencer marketing online

Job Qualifications:

    Minimum Qualifications:

  • Requires a minimum 7-10 years of e-Commerce-ideally including digital marketing experience
  • Ideally 7 - 10 years digital marketing experience
  • CPG experience preferred
  • Working in a cross functional capacity with all internal customer teams – Brand Marketing, Digital Marketing, Consumer Insights, Business Intelligence, Media, etc.
  • Experience with creating sales value via on-line and e-Commerce strategies and tools
  • Extensive knowledge of and passion for e-Commerce technology, consumer platforms, and analytics
  • Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
  • Strong relationship builder who can understand client, brand, distributor and trade/retailer strategy
  • Ability to lead and implement all the necessary steps required to launch digital commerce programs with distributors, retailers or other on-line sales outlets
  • Results oriented, self-starter and entrepreneurial. Will have demonstrated the ability to think big, act small and move fast
  • Strong analytical, problem solving and project management skills
  • Strong Consumer Orientation
  • Takes the job – but not themselves – very seriously and enjoys/excels in a collegial, casual environment with big ambitions
  • Experience with Shopify, Facebook/IG, Google/TY, Amazon, GA, Segments and a diverse tech stack to help deliver an exceptional customer experience.

     Preferred Qualifications:

  • Prefer CPG, Product/Beverage, Agency and/or e-retail platform Drizly, Amazon, Jet.com, etc. experience
  • Luxury goods (clothing, accessories, cosmetics, etc.) and Beverage Alcohol industry a plus

 

 

 

OTHER OPEN ROLES INCLUDE:

-Brand Ambassadors in California, Texas, Florida, NY and Illinois: Educate, entertain and invite the world to drink better cocktails and free their spirits.

-Chief of Staff: Ensuring the smooth day-to-day operations; working closely with the CEO and senior members of The Free Spirits Team across product, operations, supply chain and marketing.

-Brand & Marcom Manager: Work with our cross-functional team to deliver The Free Spirits Company brand message and grow the business through smart marketing execution.

Email a quick hello and why you're interested to hello@drinkfreespirits.com if you can see yourself crushing any of these roles!

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