Press

What people are saying

Selected press, reviews, and industry coverage on Free Spirits’ non-alcoholic spirits and cocktails, from national media to cocktail-world tastemakers.

"Free Spirits’ tequila alternative is uniquely delicious, with vivid complexity, warm spice, subtle sweetness, and a nice burn in the finish."

Tasting Table

8 Non-Alcoholic Tequila Brands, Ranked Worst To Best

July 21, 2026

"The brand endeavors to be the drinker’s favorite NA [non-alc] and is aimed at giving people the ability to drink more of what they love without the downsides of too much alcohol; so it’s about moderation without compromise."

Bevnet

In Rebrand, Free Spirits Ditches The Wellness Pitch For Cocktail Culture

July 14, 2026

"It’s formulated with natural flavors like agave and oak to replicate the taste of a reposado tequila. It’s got hints of oak and vanilla and a touch of spiciness too."

Shape

I Haven't Had a Drink in 800 Days—and These Are the Best Non-Alcoholic Drinks I've Tried

June 7, 2026

"RTDs are an easy, margin-friendly way for operators to drive revenue while elevating the guest experience."

The Drinks Business

Restaurant Wine Sales Fall as Value and New Trends Drive US Growth

May 5, 2026

"If margarita night is your thing (and honestly, whose isn't?), Free Spirits Spirit of Tequila deserves a permanent spot in your kitchen."

MSN

5 Alcohol-Free Spirits That Actually Taste Like the Real Thing

April 25, 2026

"Free Spirits Non-Alcoholic Espresso Old Fashioned takes the top spot, and it’s not particularly close."

The Daily Pour

The 5 best non-alcoholic old fashioned ready-to-drink cocktails right now

March 20, 2026

"I was impressed by the packaging of Free Spirits because these deceptively look like real bottles of bourbon, tequila or gin. What's even more surprising is how realistic the gin and bourbon smelled upon opening the bottles."

CNET

Keep Your Dry Streak Going With These 13 Best Nonalcoholic Drinks

February 10, 2026

"If mixing up your own nonalcoholic cocktails is more appealing than drinking premixed options, then I have a great find for you. Free Spirits has created zero-proof versions of tequila, bourbon and gin."

Taste of Home

These 13 Nonalcoholic Drinks Will Become Staples Long After Dry January

January 21, 2026

"The Boulevardier Bundle from Free Spirits is like the Negroni’s darker cousin, with vermouth, whiskey and bitter all boozeless."

InsideHook

The Best Non-Alcoholic Spirits for Dry January and Beyond

January 7, 2026

"When tasted neat, we unanimously agreed that Free Spirits The Spirit of Bourbon was the best non-alcoholic whiskey, with notes of citrus, anise, and vanilla-graham."

Business Insider

The Best Non-Alcoholic Whiskey, According to a Blind Taste Test

January 7, 2026

"Gonzalez likes to serve an apple butter old fashioned that stars [The] Spirit of Bourbon."

Men's Journal

25 Best Non-Alcoholic Drinks for the Sober Curious

January 6, 2026

“These are essential for any nonalcoholic bar. These liquids not only help add flavor and mouthfeel, but they are also low-calorie and easy to use in classic cocktails,”

Bon Appétit

Everything You Need to Set Up a Nonalcoholic Bar, From Spirits to Shakers

December 30, 2025

"Free Spirits’ non alcoholic cocktails are made with actual NA spirits and it makes a huge difference."

Sporked

The 14 Best Canned Mocktails for Dry January (or Anytime)

December 9, 2025

"He still imbibes—just less now—and created the Spirit of Bourbon to enjoy Manhattans, old-fashioneds, and other whiskey-based drinks without overdoing it while preserving, as he puts it, the 'ceremony of a cocktail.'"

Garden & Gun

Are Nonalcoholic Bourbons Worth a Shot?

November 30, 2025

"The Spirit of Aperitivo Milano . . . is one of the few non-alcoholic spirits that actually delivers. Yes, I can verify it actually tastes like my beloved Campari (more so than tasting like Aperol)."

Forbes

Supercharge Your National Spritz Day With These Aperitifs And NA Spritzes

July 24, 2025

"Free Spirits non-alcoholic bourbon is very robust, woodsy, and spicy, with the pronounced profile you’d expect from bourbon."

Delish

I Finally Perfected My Mocktails—These Are The NA Products I Swear By

June 6, 2025

"Free Spirits Margarita came out swinging, with real tequila smokiness, heavy agave, lime, salt, and the richness of a real cocktail."

The Washington Post

The best nonalcoholic canned cocktails, including margaritas and spritzes

May 22, 2025

"Free Spirits Gin, Vermouth Rosso, and Milano can be used to give classic cocktails an ABV-free spin."

Tasting Table

A Beginner's Guide To Crafting The Tastiest Mocktails At Home

February 17, 2025

"Free Spirits canned cocktails are an instant crowd-pleaser and a no-brainer for making any party NA-inclusive."

Saveur

The Best Nonalcoholic Drinks—Bartender Approved

January 29, 2025

"The Spirit of Gin dazzles with bright citrus notes, fresh thyme, and resiny juniper."

Vogue

How to Stock a Luxe Non-Alcoholic Bar, for Dry January and Beyond

January 17, 2025

"If you’re a mixologist with a passion for all things agave, Free Spirits The Spirit of Tequila is a must-buy for your Dry January drinking."

Bottle Raiders

10 Best Non-Alcoholic Beverages to Drink During Dry January

January 14, 2025

"Free Spirits crafts five non-alcoholic alternatives to popular spirits, with a pleasant kick that evokes the burn of full-proof alcohol."

VinePair

The 23 Best Non-Alcoholic Drinks Brands for 2025

January 9, 2025

"Bacchanalia’s cocktail program encompasses spirit-free highlights like the tangy Cherry Picked with Free Spirits tequila, cherry flavoring, Thai basil and lime"

Modern Luxury

11 Best Mocktails Across The Country

December 30, 2024

"The Free Spirits Company Trifecta is a standout option, with nonalcoholic bourbon, tequila, and gin for an array of cocktails."

Salon

The ultimate 2024 gift guide for food and travel lovers

December 16, 2024

"No alcohol, no problem! Free Spirits offers a fantastic alcohol-free margarita made with its signature tequila alternative."

Daily Mail

Our experts reveal the best pre-mixed Thanksgiving cocktails

November 24, 2024

"Fans of Kentucky bourbon will swoon for Free Spirits’ caramel-kissed oak-infused alternative. It has the bite of good bourbon and is excellent in a cocktail."

The Editorialist

Embrace Dry January by Sipping These 13 Non-Alcoholic Beverages

September 15, 2023

"My first [pick] is Free Spirits’ The Spirit of Tequila. I love a Spicy Margarita, and this tastes so good when mixed with the right ingredients. It gives you a little kick and smoky warmth as it goes down your throat."

VinePair

We Asked 25 Bartenders: What's the Best Non-Alcoholic Spirit?

June 2, 2023

"The bittersweet and vibrant red Campari-ish concoction is surprisingly complex, with rich notes of rhubarb and orange peel."

Toronto Life

The Toronto Booze Poll

March 22, 2023

"this bottling’s grapefruit, lime, and blood orange flavors open up many possibilities, from a classic spritz to a Pimm’s Cup."

Liquor.com

The Best Non-Alcoholic Spirits and How to Use Them

February 9, 2023

"The brand’s tequila alternative — aimed at reposado and añejo drinkers — matches sweet vanilla with rustic herbaceous notes, and is the best booze-free tequila imitation we tasted."

VinePair

The 20 Best Non-Alcoholic Drinks Brands

January 6, 2023

"Free Spirits’ take on tequila is oaky and smoky, quiet enough for cocktails but loud enough to be heard through club soda or grapefruit soda."

The Washington Post

Nonalcoholic tequila is finally good. Here are 5 worth trying.

July 7, 2022

"The Spirit of Milano is herby and citrusy, with just the right amount of bitter and red pepper warmth."

Consumer Reports

Alcohol-Free Cocktails, Sesame Milk, and 4 Other Food Trends to Look For

June 29, 2022

"I personally used the brand’s Spirit of Gin, Tequila, and Bourbon at my wedding, and they were a big hit. My bartender even switched out Casamigos for the Spirit of Tequila for guests who had a little too much to drink, and they didn’t even notice!"

The Zoe Report

Mocktail Bars At Weddings Are On The Rise & They're Anything But Boring

June 7, 2022

"The Spirit of Tequila is solid and reliable no matter the context."

Salon

The best nonalcoholic tequilas

May 3, 2022

"My go-to when I want to make the nonalcoholic version of a fancy craft tequila cocktail"

Food52

The Best Nonalcoholic Tequilas

March 21, 2022

"It has a little spice and a little smoke and is the perfect candidate for any bourbon mocktail"

The Healthy

4 Non-Alcoholic Whiskeys Bartenders Love

March 16, 2022

"Free Spirits' take on bourbon has the rich, oaky taste that you know and love. The alternative alcohol also features hints of caramel and a malty, brown sugar finish."

People

A Guide to Some of the Best Non-Alcoholic Beverages

January 5, 2022

"Free Spirits’ approximation of reposado tequila is surprisingly successful and a serious delight to sip — though it’s been specifically designed to mix well in a margarita."

Los Angeles Times

We tasted 14 nonalcoholic wines and spirits. Here's what you should try

January 2, 2022

"Free Spirits was featured for non-alcoholic spirit alternatives that help people craft favorite cocktails for social occasions."

E! Online

Why So Many Stars Are Toasting with Free Spirits' Non-Alcoholic Beverages This Season

December 16, 2021

"Inspired by Plymouth-style gins, this alcohol-free alternative beams with bright structure and bold botanicals, especially when paired with a crisp tonic water."

Imbibe

Holiday Gift Guide

November 1, 2021

"...the Spirit of Bourbon from the Free Spirits company offers a spectacular upfront taste and a throat warming spicy finish reminiscent of the lovely burn one would get from her much-loved Irish whiskey on the rocks"

Nasdaq

Investing in the World of Low-to-No Alcoholic Beverages

June 3, 2021

"Of all the gin alternatives available now, this version from Free Spirits in California may be my personal favorite. There’s crisp juniper here and a touch of citrus-pith bitterness, plus a masterful bit of spice that warms your tongue as you sip. It doesn’t disappear into tonic: You can still taste the botanical notes."

Epicurious

Nonalcoholic Spirits for Your Bar: 45 Bottles for Any Break From Drinking

March 3, 2021