This is where the magic happens

It’s here we test the limits of liquid logic, challenge what proof really proves, that we test hypotheses, shrink bartenders, and bend the laws of beverage physics in pursuit of the extraordinary. This is the Free Spirits Innovation Lab: part mad science, part flavor crusade, a little educational, and 100% committed to creating the world’s best non-alcoholic spirits and the most delicious cocktails on the planet.

Free Spirits 101: Intro to non-alcoholic cocktails

Now that you know what you're in for

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Innovation Doesn’t Happen by Playing It Safe

At Free Spirits, challenging the status quo isn’t new — it’s who we are.

We pioneered non-alcoholic spirits and cocktails by asking the questions no one else dared to. In our Innovation Lab, that spirit of rebellion lives on, where no experiment is too unconventional, and no idea is off limits.

One colorful comment caught our eye. Naturally, we put it to the test — the only way we know how: boldly, unapologetically, and with a good drink in hand.

Curious? You should be.

👉 See the Experiment Unfold

Genie in a bottle? Bartender in a can?

Our ready-to-drink non-alcoholic cocktails are like having a freshly-made craft cocktal in every can. But, did we really have to shrink a bartender to make it happen?