The Spirit of Milano®

Non-Alcoholic Red Bitter Aperitif | 750 ml
Rated 4.8 out of 5 stars
53 Reviews
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Use as you would Aperol, Campari, or Cappelleti - The Spirit of Milano is our take on a great Italian aperitivo. Perfect for a Negroni or Spritz, it's a curiously complex, vibrant, bittersweet non-alcoholic liqueur (less than 0.5% ABV) with notes of bitter orange, cinnamon, clove and rhubarb, plus functional ingredients to help elevate your mood and recharge your body. 750 ml bottle.

Tasting Notes

Nose - Vibrant pink fruits, pickled raspberries, hibiscus and candied orange

Palate - Rhubarb sourness, juicy red fruit bitterness, sweet cinnamon and clove

Finish - Long dry finish with floral gentian and chamomile

Nutrition Facts
The Spirit of Milano®
Nutrition Facts
About 17 servings per container
Serving size 1.5 fl oz
Amount per serving
Calories 15
% Daily Value
Total Fat 0g 0%
Sodium 0mg 0%
Total Carbohydrate 4g 1%
Total Sugars 4g
Includes 4g Added Sugars 8%
Protein 0g
Vitamin B3 4.8mg 30%
Vitamin B6 0.51mg 30%
Not a significant source of Saturated Fat, Trans Fat, Cholesterol, Dietary Fiber, Vitamin D, Calcium, Iron and Potassium

Water, Sugar, Natural Flavors including Blood Orange, Rhubarb, Cinnamon & Clove, Fruit & Vegetable Juice (for color), Citric Acid, Potassium Sorbate (as preservative), Sodium Benzoate (as preservative), Vitamins B3 & B6

🌶️ Please note: Free Spirits contain capsaicin, a natural component in chili peppers, to simulate the warming effect of alcohol.






Beverages - The Spirit Of Milano
Beverages - The Spirit Of Milano
Beverages - The Spirit Of Milano
The Spirit of Milano
Beverages - The Spirit Of Milano
The Spirit of Milano

You don't have to drink fewer cocktails to drink less alcohol

  • Full Control

    With Free Spirits, you are in control of how much alcohol you consume. Dial it up or down at will.

  • Replace

    For a non-alcoholic cocktail, simply replace your favorite top-shelf spirit 1:1 with Free Spirits.

  • Mix

    For a low-proof cocktail, you can split the base 50/50 with Free Spirits and it's boozy cousin.

A Free Spirits Negroni


The Negroni is one of the world's most-loved cocktails and also one of the simplest, consisting of equal parts of just three ingredients. Traditionally made made with Gin, Campari and Vermouth Rosso, our low-proof Negroni uses sweet vermouth, The Spirit of Gin and as a non-alcoholic Campari alternative, The Spirit of Milano.


  • 1.5 oz The Spirit of Milano
  • 1.5 oz The Spirit of Gin
  • 1.5 oz Cocchi Vermouth di Torino

Combine, strain over ice into a rocks glass & garnish with an orange twist. Salute!

*For a Non-Alcoholic Negroni, simply replace the Vermouth with 1.5 oz of Tonic Water. 


Will I be able to tell the difference between this and the "real thing"?

Sure, the same way that you know it's not really Tom Cruise jumping out of the helicopter into the burning building. But there you are, gripping the arm rest of your chair, enjoying the heck out of the action.

Do I drink it straight or mix it into a cocktail?

Use Free Spirits the way you'd use a traditional spirit. We're big believers that a great cocktail needs to have the warming burn and bite that is typically associated with alcohol. So each one of the Free Spirits are blended to balance flavor with bite. That said, if you drink it straight, like any spirit, it'll leave some teeth marks. But when mixed into your fav cocktail, we think it creates the perfect nibble for a slow-drinking cocktail.

Cool, cool, cool but how's it made?

Through a process called Distillate Reconstruction, each one of the Free Spirits is crafted by identifying that spirit's unique fingerprint (all of the raw materials, flavors and interactions that give a traditional spirit its unique flavor profile). Then we source those ingredients (like Blue Agave, White Oak and Juniper Berries) and distill them into natural flavors, extracts and botanicals. We then reconstruct that spirit, to form something much bigger than the sum of its parts. And, instead of a fermentation process that generates alcohol, we simply infuse the source liquid with nutrients like B Vitamins and energy to help enhance your mood, the social experience, and your spirit.

"mood enhancers"? Say more words.

Part of any great cocktail experience is the way it makes you FEEL. So we started the Company with the question, "what if a cocktail made you happier AND healthier?". So, instead of Alcohol, we infuse each of our products with vitamins B3 & B6 to aid in all kinds of good stuff, including helping your overall mood.

So, you guys are for an alcohol free lifestyle?

Nope - just one that involves more choice and balance. The truth is that we've gone through our ups and downs with alcohol. We love a great cocktail. We love going out with friends. And we love having a cocktail in hand that is this magical mix of crafted ingredients that come together, all for you in that moment. But what we have learned is that it's not always the alcohol that makes the moment and that there are times when alcohol is right and times where it's not. Free Spirits is for those who value choice without sacrificing the quality of their cocktail experience.

Gluten? Vegan? Humane? Cage free?

Yep. All our products are gluten-free and vegan. And, we don't test on animals because have you ever seen a pig with a cocktail? It's ridiculous. Oh, and we're not a fan of cages. Free Spirits helps you break free from anything that may be holding you back to be your best self.

How should I store it?

Once opened, use the same way you would a traditional spirit. Refrigerate for best results, but do not freeze. Best if poured within 3 months of opening.

What's the point of a non-alcoholic cocktail?

We love a good cocktail. We love the ceremony of making it - or having a professional thoughtfully make it for us. The weight of the glass, the cut of the ice, the slow-drinking bite and the richness of the ingredients as they mingle with one another to form totally new flavors. And, if you're anything like us, you've figured out that it's not always the alcohol you crave. It's the ceremony. The social interaction. And it's knowing that what's in your glass has been painstakingly crafted from sources around the world by passionate people, all for the moment you're in right now. You may also notice that we don't use the word "mocktail". It's no big deal but, for us, it conjures-up images of those overly sweet, syrupy, imposters, posing in a hurricane glass and wearing a whipped cream hat. Mocktails are missing something. They're "less than". Cocktails made with Free Spirits lift you up. They are "more than" your traditional cocktail.

Rated 4.8 out of 5 stars
Based on 53 reviews
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53 reviews
  • Lacee L.
    Verified Buyer
    3 days ago
    Rated 5 out of 5 stars

    It's a little sweeter than Aperol, but it's a tasty alternative! I love its pretty red color.

  • Heather D.
    Verified Buyer
    4 days ago
    Rated 5 out of 5 stars
    First truly enjoyable AF spirit on the rocks!

    I enjoyed this on the rocks with a twist of lemon. Yummy. I originally tried this to make the rhubarb sour I found in the recipes on the Free Spirits website. I also thought that drink was delicious. So far, my new favorite!

  • Jamie B.
    Verified Buyer
    2 weeks ago
    Rated 5 out of 5 stars
    So good!

    I have been looking for NA options for a while and this is my favorite so far! I love mixing it with fun carbonated waters!

  • Jessica E.
    Verified Buyer
    3 weeks ago
    Rated 5 out of 5 stars
    The best N/A Aperol I’ve tasted.

    Worth every penny! Such a good non-alcoholic option to replace typical Aperol! Makes a delicious Aperol Spritz.

  • Kristin W.
    Verified Buyer
    4 weeks ago
    Rated 4 out of 5 stars
    It works as a substitue

    I think these are great alternatives to drinking alcohol.

  • Lori H.
    Verified Buyer
    1 month ago
    Rated 5 out of 5 stars

    Love this product. I have my alcohol free negroni evey night.

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