THE SPIRIT OF REBELLION
Free Spirits was born in the spirit of rebellion.
Rebellion against the idea that alcohol had to be the star of every great cocktail. Against judging people for how they drink, or how they live. Against the tired refrain of “this is how it’s always been done.”
We believed there had to be a better way: one that kept the cocktail, the flavor, the ritual, and the experience without handing the rest of the night (or the next morning) over to alcohol.
In the early days, plenty of people told us the idea was ridiculous. They said non-alcoholic cocktails were only for people with drinking problems. That nobody else would want a great cocktail without the booze.
So we set out to prove them wrong.
It hasn’t always been easy. People still ask, "What's the point of a non-alcoholic Margarita?"
Then they try one. And they get it.
Because Free Spirits has never been about less. It’s about more: more cocktails with friends, more nights out, more mornings that start strong. More freedom to drink on your own terms.
So when someone tells you non-alcoholic cocktails are pointless, or that you can't throw back a few Manhattans and still crush an early workout, we suggest giving them the Bird.
You know, because our logo is a bird.
And because some old ideas deserve a single-finger salute.
LET'S START WITH A VIDEO
EVER EVOLVING RECIPES
We believe perfection is a terrible goal. The moment you think you've nailed it, you stop getting better.
Every batch we make is an opportunity to improve — bigger flavor, better balance, a more satisfying experience in the glass.
Think of it like a software update for your bar cart.
Never finished. Never satisfied. Always making great cocktails even greater.
A NEW LOOK
Not because we changed who we are. More because the outside finally needed to catch up with the inside.
We're the people who walk into a new place and immediately check out the back bar before even looking at the menu. The bottles we know, the ones we don't. What we still want to try.
We love spirits. We love cocktails. And our new labels are a tribute to both — each one designed to honor the spirit that inspired it and the one it stands alongside. They're a lot more us. Full of details, references, and easter eggs that reward the kind of person who actually reads the bottle. And we know you do, because so do we.
These bottles belong on a back bar, not in a medicine cabinet.
rebel, rebel
We don't buy into the idea that you're either a drinker or you're not.
Life isn't black and white. It's mostly grey, and we mean that in the best possible way. Sometimes alcohol is part of the night. Sometimes it isn't. Sometimes it's one cocktail, sometimes it's a few. Either way, that should be your call, not something dictated by rules nobody agreed to in the first place.
And we're definitely not buying the idea that feeling terrible the next day is just the price of admission for a great night out.
That's why Free Spirits cocktails and spirits are infused with reBel, our own proprietary blend of vitamins B3, B6, and B12 — designed to support overall wellness and help replenish what life (and alcohol) can take away.
Yeah, we thought that was pretty clever too.
UNSCREWING THE PLANET
One of our core values: we live on a space rock. Let's take care of it.
That's why we've removed 80% of the plastic from our packaging and supply chain. For you, that means one very noticeable change: the plastic corks are gone.
In their place? Eco-friendly screw tops. They're easier to open, easier to recycle, and they drastically reduce our plastic footprint.
So no more wrestling with a stubborn cork.
And a little less wrestling with climate change.
You're welcome.
One more thing...
You'll have to wait a little bit for this...
